All photos (9)I Amsterdam Sign
I Amsterdam Sign
I Amsterdam Sign

I Amsterdam Sign

7.985 reviews
Sights and Museums, Attractions
Popular with:
  • 9.8
    Family Travelers
  • 8.9
    Backpackers
  • 8.4
    Art & Design Lovers
  • 7.3
    Students
Write Review
Bookmark
Hobbemastraat 19, 1071 XZ Amsterdam, Netherlands
+31 20 702 6100
https://www.iamsterdam.com/en/about-amsterdam/overview/i-amsterdam-letters
Edit info
This spot might be very crowded but it is a MUST! A quick picture should do it despite the numerous people who just suddenly appear in front of you. It is very easy to get there as ... Read more
it is right next to the Van Gogh Museum and the Rijksmuseum.

Member Reviews(85)

Reviews
7.9/10
Pretty good
5
4
3
2
1
Sort by
Art & Design Lovers
Show Local reviews
Barcelona, Spain

Popular place for a picture in Amsterdam. It can therefore get very crowded but still worth a quick stop if you are already going to the nearby museums.

Recommended for:Budget TravelersFamily TravelersBackpackersArt & Design Lovers
Helpful
Report
The San Francisco Bay Area, California, USA

It's a great photo opportunity, so be sure of course to get your obligatory snapshot!

Recommended for:Budget TravelersFamily TravelersArt & Design Lovers
Helpful
Report
Cocoa, Florida

A very nice place to sit around and chill out around the reflecting pool. I really enjoyed the time spent here.

Recommended for:Art & Design LoversHistory Buffs
Helpful
Report
Tel Aviv

Cool place for climbing and taking photos on the big sign, just be careful with your kids

Recommended for:Family TravelersAdventure TravelersArt & Design Lovers
Helpful
Report
Miami, Florida, USA

Right next to Rijkcs museum so easy to do when you go to the museum area. Would definitely recommend it.

Helpful
Report
Greater Seattle, Washington, USA

Enjoy the vibe and take a phone in front of one the most iconic signs in the world.

Recommended for:BackpackersTrendsters
Helpful
Report
Stoughton, Wisconsin, USA

Crowed but worth the visit. If you want a picture without people take it at tgehitel convention or airport signs

Recommended for:Budget TravelersBackpackers
Helpful
Report
Edinburgh, UK

Did you even go to Amsterdam if you didn't get your photo taken with this sign?!

If you want a solo photo with it, be prepared to get up at the crack of dawn because that thing is always swarming with people during the day.

Recommended for:Family TravelersBackpackers
Helpful
Report
London, UK

This spot might be very crowded but it is a MUST! A quick picture should do it despite the numerous people who just suddenly appear in front of you. It is very easy to get there as it is right next to the Van Gogh Museum and the Rijksmuseum.

Recommended for:Outdoor EnthusiastsFamily TravelersAdventure Travelers
Helpful
Report
Reno, Nevada, USA

It is significantly more crowded than any movie has ever lead on so trying to get your own photo without other people was a huge challenge. People would just come stand in front of you. It was actually pretty funny. But other then the crowd, the sign is really fun to climb on but it's harder than it looks!

Recommended for:Budget TravelersFamily TravelersTrendsters
Helpful
Report
Local from Amsterdam, Netherlands

I think this enviroment is honestly another world. From the landscapes to the food different style and a lovely culture!

Recommended for:Green TravelersAdventure TravelersNightlife LoversSolo Female Travelers
Helpful
Report
Durham, North Carolina

Nothing super special-but the sign is tucked away in a natural setting. So, if you like nature and taking pictures of city signs, then this is the place for you.

Recommended for:Outdoor EnthusiastsBudget TravelersFamily TravelersStudents
Helpful
Report
Ottawa, Canada

Fun spot for a great photo opportunity! Next to the Van Gogh and Moco museums, so easy to get to.

Recommended for:Budget TravelersStudentsFamily Travelers
Helpful
Report
Puerto Vallarta, Mexico

In the square in the museum district is a large sculpture that spells out I Amsterdam. It's a great statement on the very individualistic nature of the people of this city!

Recommended for:Art & Design LoversBackpackersBudget Travelers
Helpful1
Report
Calgary, Canada

Very icon and located near great art museums. Therefore, everyone comes here to take a selfie, climb on the sign or at least take a photo.

Helpful
Report
Local from Amsterdam

I AMSTERDAM SIGN
This enormous logo is located at the Museumplein, near the Rijksmuseum and the Van Gogh Museum. I noticed over the years that tourists from all over the world like to climb in it and to make selfies and pictures. Why? I, as a native Mokummer, have really no idea. But that this I Amsterdam Sign attracts visitors to my beautiful city, that’s what I know for sure. So I rated this logo with a eh….

Recommended for:Outdoor EnthusiastsBudget TravelersFamily TravelersBackpackers
Helpful2
Report
New Delhi, India

nothing really special yet it appears it's obligatory to get a photo here. with so many other places to see art, this isn't something in my opinion which warrants that much attention

Helpful
Report
London, UK

Come here for the quintessential Amsterdam picture atop a letter! Conveniently located near all the museums as well :)

Recommended for:Outdoor EnthusiastsFamily TravelersStudents
Helpful
Report
Buenos Aires, Argentina

The I Amsterdam sign at the Rijksmuseum is now a classic postcard, but if you want to avoid the large groups of tourists who will surely photobomb your picture, go to the Vondelpark instead, where this exact same sign is usually people-free.

Recommended for:Family Travelers
Helpful1
Report
Melbourne, Australia

SO CROWDED! But lots of fun if you're into posing, selfies, people watching etc.

Recommended for:Family TravelersBackpackers
Helpful
Report
I Amsterdam Sign

Show Nearby Places

Loading...
52.359084.88402
Hotel Cornelisz
Hotel Cornelisz
6.54 reviews
Distance: 0.14 mi
Hotel Aalders
Hotel Aalders
7.02 reviews
Distance: 0.13 mi
Amsterdam Marriott Hotel
Amsterdam Marriott Hotel
9.016 reviews
Distance: 0.32 mi
Conservatorium Hotel
Conservatorium Hotel
9.610 reviews
Distance: 0.23 mi
View all
Van Gogh Museum
Van Gogh Museum
9.0242 reviews
Sights and Museums, Art Museum, History Museum
Distance: 0.13 mi
Rijksmuseum
Rijksmuseum
9.2178 reviews
Sights and Museums, Art Museum, History Museum
Distance: 0.06 mi
Musee Van Gogh
Musee Van Gogh
9.77 reviews
Sights and Museums, Art Museum
Distance: 0.13 mi
Moco Museum
Moco Museum
9.25 reviews
Sights and Museums, Art Museum, History Museum
Distance: 0.09 mi
View all
Rijks
Rijks
9.04 reviews
French, Dutch
Distance: 0.03 mi
Sama Sebo
Sama Sebo
8.04 reviews
$$$$
Breakfast & Brunch, Indonesian
Distance: 0.12 mi
Rijksmuseum Cafe
Rijksmuseum Cafe
9.33 reviews
$$$$
International, Breakfast & Brunch, Dutch
Distance: 0.03 mi
Restaurant Maxime
Restaurant Maxime
8.01 review
$$$$
Distance: 0.14 mi
View all
Report this place