Our travel experts dove into the data and handpicked 10 destinations1 from those which saw the biggest YoY search surges, to help travelers experience the buzz before they become bigger names.  

We analyzed tens of thousands of data points to understand what’s trending and why.

US travelers are turning their attention to smaller, lesser-known destinations that fly further under the radar but offer something fresh beyond the big-name spots.

From the Caribbean coast of Costa Rica to the mountain vistas of Colorado, these travel destinations are turning heads and climbing the charts.

Limon

Costa Rica

Increase

+286‏%

Jaipur

India

+107‏%

Bodrum

Turkey

+85‏%

Madeira

Portugal

+78‏%

Vail

Colorado

+78‏%

Zadar

Croatia

+72‏%

Olbia

Italy

+64‏%

New Haven

Connecticut

+39‏%

Bilbao

Spain

+37‏%

Mykonos

Greece

+32‏%

Destination

Limon

Limon, renowned for its lush rainforests, volcanic landscapes, and national parks like Cahuita and Tortuguero, is emerging as a top ecotourism destination offering snorkeling, zip-lining, wildlife spotting, and more.

Colourful homes and palm trees line the shore in Limon Costa Rica

Destination

Monkey walks across wall of temple in Jaipur India

Jaipur

Known as “The Pink City” for its terra-cotta architecture, Jaipur blends historic landmarks like Amber Fort with modern spots like World Trade Park and trendy cafes, while offering local bazaars, luxury spas, traditional cuisine, and even elephant rides.

Destination

Women looks out over city scape at dusk in Bodrum Turkey

Bodrum

Dubbed the “St. Tropez of Turkey,” Bodrum is a premier luxury destination blending ancient ruins, glamorous beaches, and vibrant nightlife, now more accessible via direct flights, ferries, and luxury cruises.

Destination

Swimmers at sea pool with bridge in Madeira Portugal

Madeira

Known for its “eternal spring” climate, the lush volcanic island of Madeira offers year-round outdoor adventures amid stunning landscapes and is now easier to reach with new direct US flights launching in June 2025.

Destination

Chair lift for ski slopes in mountainous Vail Colorado

Vail

While renowned for skiing, Vail also attracts year-round visitors with outdoor activities like hiking and rafting, charming Bavarian-style villages, and cool, low-humidity summer weather perfect for a “coolcation.”

Destination

Sun sets over red rooftops in Zadar Croatia

Zadar

Zadar offers a laid-back, walkable alternative to Croatia’s busier cities, with a mix of history, art, outdoor adventures, and modern cafes, making it an affordable, less-crowded option for American travelers.

Destination

Colourful cobble lane in Olbia Italy

Olbia

A beautiful city on Sardinia’s northeast coast, Olbia’s known for its beaches, Roman‑era basilicas, and seafood markets. A surge in airline connectivity through Olbia Airport is making it more accessible for Americans.

Destination

View of cathedral through trees in New Haven Connecticut

New Haven

Acclaimed for its pizza and cultural scene, New Haven offers museums, architecture, and diverse cuisine, plus a surge in visitors this fall as “Gilmore Girls” fans celebrate the show’s 25th anniversary in nearby Stars Hollow-inspired Connecticut.

Destination

Silver facade of Guggenheim Museum in Bilbao Spain

Bilbao

Dubbed “The Bilbao Effect” for its transformation from industrial city to cultural hub, Bilbao combines the iconic Guggenheim Museum with a rich blend of art, history, and gastronomy.

Destination

Golden hour sets across the white washed coastal homes of Mykonos Greece

Mykonos

Known for its vibrant nightlife, stunning beaches, and iconic Cycladic architecture, Mykonos offers romantic views and serves as an ideal base for island-hopping to nearby Cycladic gems like Santorini, Naxos, and Paros.

Discover the trends yourself. Search now.

  1. Destinations seeing increase in flight searches between January 1, 2025 and June 30, 2025 for travel throughout 2025 compared to the same period in 2024, then selected for travel suitability. ↩︎